Boohoo describes the story of the first Internet casualty. The late nineties were the height of the Internet bubble. It was the era of venture capitalists and Internet entrepreneurs. Next to the fact that the book is a great read and gives insights to the craziness of that time the book is also an insightful read for any entrepreneur. It gives valuable lessons for starting up your own business.
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.